Design — sprattzz

a look into my skill set…

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what i’ve been up to recently

Since 2022, I’ve worked for a company called Audacy, Inc. I was hired as a graphic designer, and have since become an amateur video editor and animator. My job mainly consists of creating show graphics for radio stations across the United States, as well as creating templates for our social media team to use. Below, you will see designs that I have created for Chicago’s 670 The Score, along with some of the templates I have made for our team to use. The videos display how the 670 channel graphics animate on and off the screen.

senior thesis - equality in sport

For my senior thesis, I wanted to focus on equality in sport. For the first part of my thesis, I did extensive research on famous advertising campaigns that focused on the topic of equality in sport. I chose to study the “Dream Crazy” campaign by Nike, the “Sisters in Sweat” campaign by Gatorade, and the “All Strength, No Sweat” campaign by Secret. Each of these campaigns helped influence the second part of my thesis. Once I was finished with my research, I began designing four deliverables that focused more specifically on the lack of female representation in the sports industry. My main focus was on the Women’s Football Alliance (WFA).

1 - Website 2 - Ad Campaign 3 - Missoula Golden Eagles. 4 - Uniforms 5 - Website Animation

My redesign of the WFA website homepage. I wanted to create a powerful and intriguing design.

The teams page.

The about page.

I wanted to create an advertising campaign on behalf of the WFA. I decided on the campaign “Fragile Feminine” which took an approach similar to guerrilla marketing. I wanted to create ads that used strong and powerful copy.

This is 1/3 of a magazine ad series. I chose to use similar color and image treatments to the website that I had created.

This is 123 of a magazine ad series. I chose to use similar color and image treatments to the website that I had created.

This is 3/3 of a magazine ad series. I chose to use similar color and image treatments to the website that I had created.

One other deliverable I created for my thesis was a style guide for a team that I made up for the WFA. I wanted to create a team in a location that didn’t previously have one, so I chose the city of Missoula in Montana. After researching Missoula, I came up with a team name, along with brand attributes that I wanted my team to have.

Once I figured out how I wanted my team to be perceived, I started the process of sketching logos and picking the color and typography palettes that I was going to use.

After many sketches, I decided on a series of logos that I was going to use for my team. The Missoula Golden Eagles were born.

Once I had the team branded, I decided to create uniforms for the team. The ones pictured here are the home uniforms.

These are the away uniforms.

apparel

My first job in the graphic design world out of college was for a company called Lumberlend. I was hired as a social media graphic designer, but I was able to explore different types of design as I was there. I was asked to create a line of apparel, along with a narrative that I wanted to tell. I thought of this project as my first child in my career. Something I had raised from the beginning. Lumberlend was known for selling mugs made out of wooden baseball bats, and so I wanted to dive into the mug making process and break it down to its most simple form - wood. The Rooted In Wood line was born.

I went over the top with my first round of sketches… I was so excited to have a project of my own, that I made a disgusting amount of designs that we then had to narrow down.

A final version of the Rooted In Wood long sleeve.

Mock-ups of some different color hats and logos.

A final version of the Rooted In Wood hoodie.

Final versions of the Got Wood? t-shirts.

editorial design

When I was in college, one of my projects was to create a magazine article about a subject I really enjoyed. I used to think of my self as a sort of sneaker head, and so I quickly decided what I wanted my subject to be. After I made my first article, I decided to make a few more. The second one in this series is for a magazine called Total Dad Move; a magazine that thought would be funny.

Nike Opening Spread

An article on Nike shoes for Laced Up Magazine

Nike Article

An article on Nike shoes for Laced Up Magazine

Adidas Opening Spread

An article on Adidas shoes for Laced Up Magazine

Adidas Article

An article on Adidas shoes for Laced Up Magazine

TDM Opening Spread

An article for Total Dad Move Magazine

TDM Article

An article for Total Dad Move Magazine

exhibit design

One of my first attempts at using typography in graphic design. I believe I was a sophomore in college, and I was taking Typography I. Our assignment was to create a museum exhibit on the Apollo Missions. I love outer space, and so I was extremely excited to execute this. I was really proud of myself after this one was completed. Would’ve loved to see it in person!

Apollo Missions

A wall for the Apollo Missions Exhibit in the London Science Museum

Space Craft

A wall for the Apollo Missions Exhibit in the London Science Museum

Exploring Space

A wall for the Apollo Missions Exhibit in the London Science Museum

avena oat milk

For my Junior Studio Design II class, we were told to rebrand a boring grocery store item. The item I decided to choose was oat milk! As someone who is very lactose intolerant, I wanted to chose a product that I would use. The oat milk brands that I researched were far from boring, but I knew I wanted to challenge myself to make a package design that was going to stand out in a cooler.

The first step that I took when rebranding this item was the logo. I took an unusual approach as far as the look of the logo, because I wanted to make a package design that was unlike any other. The week before we were assigned this project, my roommates and I had made a collage for our dorm room. I was immediately inspired by the look of serial killer ransom notes, so I tied that idea into my oat milk by making it a “killer dairy alternative”.

Once I had the logo finished, I began creating the package design. Since I was sticking with the idea of a killer alternative, I wanted to make the carton dark and twisted. Rather than having the splatters red like blood, I decided to go for a slightly more politically correct carton, so I made the splatters white like milk.

Once we were finished rebranding the main item that we chose, it was time to move onto other products that the brand could potentially sell. I chose to make oat milk yogurt and a cream “cheese” spread.

Lastly, we were told to create a food truck of sorts to advertise our product. I knew that I didn’t want to create a basic food truck, so to keep everything cohesive with my theme, I chose to design a white serial killer van. This project was one of my favorites to work on! I can’t wait to continue rebranding in the future.